Meadville-based Voodoo Brewery has opened a pop-up location outside Concourse C at Pittsburgh International Airport, providing weary travelers an oasis for fresh, local beer.
“This is something that’s really cool for us,” says Voodoo principal owner, Jake Voelker. “We’re super excited to be a part of it.
Voelker says that as Voodoo expands its footprint nationally and participates in more international festivals, like Mikkeller Beer Celebration in Copenhagen, it makes sense for the brewery to make itself available to more and different types of consumers, and the Pittsburgh airport is an ideal location for that to happen.
“We’re going to be exposed to a totally new customer base,” says Voelker. “For a lot of people that go through the airport, craft beer is still new to them, and it’s really cool to be the guys who are introducing them to it.”
Voelker says the location, framed by Voodoo-branded wooden palettes, is set up with 12 draft lines, though there won’t always be a dozen beers on tap. He says that their core lineup of beers will be on tap – beers like Wynona’s Big Brown Ale, Hoodoo IPA and Killapilz pilsner – alongside occasional seasonal and one-off releases.
Voodoo is the latest craft brewery to open a location in Pittsburgh International, following in the footsteps of Pittsburgh’s Penn Brewery, who recently opened a permanent location in Concourse A.
“There’s all these great new restaurants, distilleries, and microbreweries in Pittsburgh,” says airport spokesperson, Bob Kerlik, “and we thought that should be represented at the airport.”
Kerlik points to Penn as well as The Strip Market, Local Craft Kitchen + Bar, and an upcoming Sarris Candies location as examples of the airport’s “deliberate push” to accommodate more local brands as part of it’s Sense of Place program, which works to present more local food and drink options along with local music, art and culture.
“Over the past few years there’s been a real push to bring in more local brands,” says Kerlik. “When you land here, we want passengers to know they’re in Pittsburgh.”
To learn more about the Sense of Place program, check this out.